Definition of «preppy aesthetic»

While 'preppy' is an old term, the modern internet version refers to a specific, highly curated style involving bright colors, skincare brands like Drunk Elephant, and specific clothing like Lululemon. It is primarily used by Gen Alpha and younger Gen Z to categorize a lifestyle that is wealthy, clean, and trend-focused. The term is often used both as a genuine descriptor and as a way to stereotype a specific type of social media influencer.