Meaning of «iyemoja»

"Iyemoja" in this context refers to a person, typically a woman, who is involved in fraudulent activities or 'Yahoo Yahoo' (internet scams). It is a metaphorical use of the name of the Yoruba water deity to describe someone who 'fishes' for money or uses spiritual/deceptive means to get rich. The term suggests a level of craftiness or supernatural luck in successfully pulling off scams without getting caught. It is often used mockingly to describe people who suddenly acquire wealth or luxury items like cars without a clear source of income.