Definition of «bruv»

"Bruv" is a colloquial British English term derived from "brother," used as a friendly or informal way to address a peer, friend, or even a stranger. While it originated in London's urban slang, it has gained global popularity through internet culture and social media, often used to express disbelief, frustration, or camaraderie. It carries a masculine but generally inclusive energy, frequently appearing in reactions to surprising or unfortunate events. In digital contexts, it is often used for comedic emphasis or to adopt a specific persona of exasperation.