Definition of «hard launch»
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- Description
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The act of suddenly and officially announcing a romantic relationship on social media with a clear, unambiguous photo of the partner. Unlike a soft launch, this leaves no doubt about who the person is and confirms the couple's status to the public. It is often seen as a bold move that signals the relationship has become serious or permanent.
- Example
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After three months of hiding him, she finally did a hard launch with a full gallery of their vacation photos.
I skipped the soft launch entirely and went straight for the hard launch on New Year's Eve.
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