Definition of «clout chasing»

This term describes the behavior of individuals who attempt to gain popularity or social influence by associating themselves with famous people or trending topics. It often carries a derogatory tone, suggesting that the person's actions are insincere and motivated solely by a desire for internet fame. The audience for this term is typically younger social media users who are critical of performative behavior on platforms like Instagram or TikTok.

Clout is an internet slang term that refers to influence, popularity, or social power, particularly in online spaces. It is often used to describe the perceived benefits or status gained from being well-known, viral, or widely recognized. The term can carry both positive and negative connotations—it may praise someone’s reach or criticize their pursuit of attention. It is frequently used in discussions about social media, content creation, or celebrity culture.