Definition of «shilling»
| Stat | Value |
|---|---|
| Views | 23 |
| Definitions | 1 |
| First seen | 2026 |
- Description
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"Shilling" refers to the act of heavily promoting or endorsing a product, person, or idea, often with the implication that the promoter is doing so for personal gain or under hidden influence. In internet culture, it is frequently used as a criticism against influencers or companies who seem to be pushing content purely for profit rather than genuine interest. The term suggests a lack of authenticity and can be used to dismiss an entire presentation as a mere advertisement. It is common in gaming and tech communities to describe segments of a broadcast that feel overly corporate.
- Example
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> The entire stream was nothing but shilling for all their previously released DLC instead of announcing something new.
> I'm tired of seeing creators shilling for mobile games that they clearly don't even play.
> He spent half the video shilling his new merch line, which was honestly kind of annoying.
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