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Definition of «review bomb»

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Definition of «review bomb»
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Description

"Review bomb" refers to the coordinated action of publishing a flood of negative user reviews for a product to artificially lower its overall rating. This community tactic is often deployed by disgruntled users or online mobs to protest controversial business decisions, technical flaws, anti-consumer practices, or political stances. The term carries a controversial connotation in digital storefront discourse, frequently discussed by game developers, consumers, and journalists analyzing online collective action. Engaging in this behavior is viewed either as a legitimate form of consumer protest or as a toxic attempt to ruin a title's public reputation.

Example

Disgruntled players decided to review bomb the new release on Steam after discovering mandatory third-party account requirements.

The game's store page suffered a massive review bomb over the weekend due to server outages.

Developers urged fans to judge the actual campaign quality for themselves rather than participating in the review bomb.


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