Definition of «streisand effect»
| Stat | Value |
|---|---|
| Views | 0 |
| Definitions | 1 |
| First seen | 2026 |
- Description
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The "Streisand effect" refers to an internet phenomenon where an attempt to censor, suppress, or delete a piece of information backfires by unintentionally drawing massively increased public attention to it. Named after entertainer Barbra Streisand following her 2003 effort to suppress aerial photos of her Malibu residence, the term highlights how legal threats or secrecy efforts ignite online curiosity and viral sharing. Online communities actively mock public figures or corporations who trigger this effect, viewing their censorship attempts as foolish and counterproductive. The concept is widely cited in digital media discourse, legal analysis, and public relations when discussing the uncontrollable nature of viral information spread.
- Example
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Trying to sue the blogger for posting that leaked memo just triggered the Streisand effect, turning a minor article into front-page news.
The company demanded the removal of the embarrassing video, but the Streisand effect took over and millions of people watched it within hours.
If you want a story to disappear online, sending cease-and-desist letters is the fastest way to cause a massive Streisand effect.
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