Definition of «payrolling»

"Payrolling" is a colloquial way of referring to the act of consistently funding or financially backing a specific creator, director, or series of projects. It implies a sense of gratitude toward the production company or studio that continues to invest in niche or high-quality content that the speaker enjoys. The term suggests that the speaker views the financial backer as a benefactor who is personally responsible for the continued existence of their favorite media. It is often used in the context of 'prestige' cinema or television where the budget is high and the artistic vision is distinct.