Definition of «underconsumption core»
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- Description
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Underconsumption core is an aesthetic and lifestyle trend that celebrates using what one already owns rather than constantly buying new products. It acts as a counter-movement to hyper-consumerism and 'haul' culture, emphasizing sustainability, minimalism, and contentment. Proponents share content showing worn-out items, empty shelves, or repurposed goods to signal a rejection of excessive materialism.
- Example
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I'm leaning into underconsumption core this year and not buying any new clothes.
Her video about underconsumption core really inspired me to stop impulse buying.
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