Definition of «quiet luxury»
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- Description
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This term describes a style of wealth that avoids flashy logos and overt displays of brand names in favor of high-quality, understated, and expensive basics. It is often associated with the 'old money' aesthetic, where the value of the clothing is known only to those who recognize the craftsmanship and fabric. The concept emphasizes timeless elegance and exclusivity over trendy, recognizable fashion pieces.
- Example
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>That cashmere coat is the definition of quiet luxury; you can tell it's expensive without seeing a single logo.
>They are moving away from streetwear and trying to adopt a more quiet luxury approach to their branding.
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