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Definition of «clout farming»

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Definition of «clout farming»
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Views7
Definitions1
First seen2026
Description

This term refers to the deliberate act of posting controversial, fake, or highly curated content specifically to gain social media engagement and followers. It carries a negative connotation, suggesting that the person values digital attention over authenticity or truth. Users often call out influencers for clout farming when they participate in dangerous trends or stage emotional videos for views.

Example

> Don't believe that video of him giving money to the homeless; he's just clout farming for his TikTok.

> She started a fake beef with another creator just for the clout farming opportunities.


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